The Value of a Deal
With over 18 million Americans now using daily deals, there are more shoppers than ever looking for value in their
purchases. But what is the true cost of that deal we’re actually getting? And how do the no-investment type of
programs, such as BankAmeriDeals®, change our overall deal-buying experience?
18.6 Million Americans now use daily deals. That’s approximately the population of the New York City metropolitan
Over $6 million in cash back has been earned by BankAmeriDeals customers. That’s enough to buy almost 2,136,000 slices of pizza.
Hold on to your money. The average cost of a deal voucher is $23. The upfront cost of a deal from BankAmeriDeals is $0.
25% of men who shop with their mobile device, did it at work.
If every deal shopper printed out their voucher, they would waste over 110 tons of paper. That’s approximately the weight of an adult blue whale.
16% of BankAmeriDeals are used for entertainment, 42% for dining, and 42% for other retail.
61% of shoppers allow their deals to expire.
In high demand: Entertainment and adventure deals are among the quickest to be redeemed. Unsurprisingly, shoppers wait the longest to use their gym membership deals.
First impressions: 26% of singles used daily deals for first dates. And 73% would even be willing to go on a second date with them.
48% use deals to try restaurants for the first time. 67% love them enough to go back. And 83% will recommend the place to a friend.
One-in-ten young women have used a deal or a discount on a cosmetic procedure.
1 in 5 shoppers kindly used their deals to buy gifts.
63% of shoppers get emails from at least two deal sites a day. That’s approximately 3.8 terabytes of space used per year, or enough to store almost 2 million digital photos*. It’s no wonder half of those shoppers feel overwhelmed by all that email.
With BankAmeriDeals, customers decide for themselves if they’d like to receive alerts.
The places where BankAmeriDeals are used the most are Texas, California, Florida, North Carolina.
It’s your choice, your cards, and your cash back.
Bank of Americawww.bankofamerica.com/deals
(143.4 X .13=18.6 million. 315 million % 18 million =17.5 million or 1 in 6)
(143M x 13% = 18.64M x 3=55.9M / 500K sheets (=1ton) = 111.8 tons)
(75KB X 3 = 225KB, 225KB X 18 million =405,000,000KB = 3.8 Terabytes, 3.8 terabytes=4000000MB % 2MB(based on 2MB pic) = 2 million digital photos.
*Information is based on a 2MB digital photo.
BankAmeriDeals infographic information provided by Bank of America.
The Value of a Deal
Daily deal sites provide shoppers with lower prices but sometimes there’s more to the price tag than we realize. Discover the real cost behind both daily deals and BankAmeriDeals.