The life of a deal
For many shoppers, uncovering a great deal has become part of their daily routine. Whether they’re looking for new places to explore or a reason to revisit old favorites, choosing deals has become a personal experience. See how people like you are shopping both on and offline for deals, and how BankAmeriDeals®, with their cash back deals, fit into your deal-making lifestyle.
Shoppers visit an average of 4 daily deals services regularly.
63% of shoppers get emails from at least two deal sites. 52% of people feel overwhelmed by the number of emails they get.
BankAmeriDeals allows customers to set Alerts and be notified of new cash back deals on their terms.
57% of deal buyers purchase deals for restaurants. The average BankAmeriDeals shopper prefers cash back deals on entertainment and restaurants.
83% of deal buyers spread the word about restaurants to neighbors, friends and family. 50% of people share deals through word of mouth and 55% share through email.
Men buy 30% more massage and tanning deals than women. Women buy twice as many café deals as men.
56% of women and 44% of men buy daily deals. Women spend 20% more time on retail sites than men.
72% of deal shoppers choose deals on their mobile device. And 29% of customers choose their cash back BankAmeriDeals deals via mobile device.
68% of people returned to a business after using their deal. 53% of deal users became regular customers. 50% will buy a deal from an unfamiliar place if recommended by a friend.
16% of BankAmeriDeals customers earned cash back on entertainment, 42% earn cash back on dining and 42% on other retail purchases.
The average cost of a deal voucher at $23.10 versus $0 up-front cost for BankAmeriDeals customers.
There's $1.2 billion lost in expiring and unused deals. That’s the equivalent of over 1.5 million high-end designer shoes.*
It's your choice, your cards, and your cash back.
Bank of America
(slide 3 and slide 8)http://groupcommerce.com/blog/2012/08/daily-deal-success-hinges-on-sharing/#.ULZ0l5g4QtU
*Average price of designer shoe based on $800 dollars a pair:
BankAmeriDeals information provided by Bank of America
The life of a Deal
Deals are now part of our daily routine. Discover the habits of deal shoppers and how BankAmeriDeals fits into their deal-buying lifestyle.